MARKETING STRATEGIST · GROWTH ADVISOR · BRAND STORYTELLER
Evan
Blackford
Deep experience helping mission-driven organizations build powerful integrated marketing programs that attract interest and convert it into action.
WHAT I DO
Strategic client counsel
Building the trust it takes to drive transformational marketing growth, organization wide.
DRTV, CTV & web marketing
Writing, directing and producing performance creative.
Storytelling
Finding the human story that moves people to act, and telling it across every channel.
Usability testing
Watching real audiences with real tasks to quickly uncover the most serious problems.
Drivers & converters
Aligning the channels that build audiences with the ones that convert them.
Audience journey mapping
Charting how supporters discover, engage, and commit. And then improving the most important paths.
A/B optimization testing
Designing experiments that test offers, creative, and user flows against control to turn hunches into proven lift and durable insight.