MARKETING STRATEGIST · GROWTH ADVISOR · BRAND STORYTELLER
Evan
Blackford
Deep experience helping nonprofit and mission-driven organizations build powerful integrated marketing programs that attract interest and convert it into action.
WHAT I DO
Strategic client counsel
Building the trust it takes to drive transformational marketing growth, organization wide.
DRTV, CTV & web marketing
Writing, directing and producing performance creative.
Storytelling
Finding the human story that moves people to act, and telling it across every channel.
Usability testing
Watching real audiences with real tasks to quickly uncover the most serious problems.
Sustainer growth strategy
Programs designed to build lasting monthly giving.
Drivers & converters
Aligning the channels that build audiences with the ones that convert them.
Audience journey mapping
Charting how supporters discover, engage, and commit. And then improving the most important paths.
A/B optimization testing
Designing experiments that test offers, creative, and user flows against control to turn hunches into proven lift and durable insight.
FREE HEALTH CHECKS
THERE’S ALWAYS ROOM FOR GROWTH
Pick the program health check that fits, and drop me a note. If I think I can help, I'll send you a quick form to fill out, you'll send me a few materials, and in a 30-minute call we'll diagnose your biggest opportunities for improvement together. No cost and no obligation.
Marketing health check
Send me your value proposition, who you're trying to reach, how you reach them today, and what you want them to do. I'll help identify the gaps.
Web conversion health check
Is your website converting the visitors you work so hard to attract? Send me your key pages, conversion goals, and any recent experiments. I'll identify the likeliest points of drop-off, show you how to apply learning from past tests more broadly, and suggest a few impactful updates and tests to consider next. Sometimes the fix isn't creative at all: for one national nonprofit, cutting load time between steps in the primary donor acquisition flow lifted conversion by 20%.
Video storytelling health check
Does your video storytelling move people, and are they seeing it? Send me a few spots and social videos, tell me where they run, and what you want your key audiences to think, feel, and do when they see them. I'll assess their emotional impact, whether your asks are supported by your stories, whether they’re reaching the right people in the right places, and whether you’re inviting supporters in by sharing the human side of your mission and program impact.
LET’S TALK
Tell me a little about your organization and what you're working on.