SELECTED WORK
Campaigns and platforms for some of the most innovative and impactful organizations in the world.
SUSAN G. KOMEN · VIA MERKLE
“Every Day Matters” DRTV
Wrote, directed and executive produced a national TV campaign to drive donor acquisition.
ST. JUDE · VIA RUSS REID
“All That Matters” DRTV
Directed and edited creative that beat the client's long-running control and two other new treatments in a four-way test. Telly Award, 2014.
THE USO · VIA CAPELLIC
GIVE.USO.ORG Relaunch
Led the product team and client relationship for the Conversion Engine launch, lifting conversion rate 20% for the 2022 year-end campaign.
AMERICAN RED CROSS · VIA RUSS REID
Holiday Giving Catalog
Led the online elements of year-end campaigns honored with DMA Echo awards in 2011 and 2012.
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