FREE HEALTH CHECKS

THERE’S ALWAYS ROOM FOR GROWTH

Pick the program health check that fits, and drop me a note. If I think I can help, I'll send you a quick form to fill out, you'll send me a few materials, and in a 30-minute call we'll diagnose your biggest opportunities for improvement together. No cost and no obligation.

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Featured Health Checks

  • Marketing is hard when it’s tired and simple when it’s great. Often, a look at the big picture with fresh eyes can help.

    Send me:

    • Your value proposition

    • Who you're trying to reach

    • How you reach them today

    • What you want them to do

    I'll help identify a few gaps and opportunities for improvement.

  • Is your website converting the visitors you work so hard to attract?

    Send me:

    • Your key pages

    • Conversion goals

    • Any recent experiments

    I'll help:

    • Identify the likeliest points of drop-off

    • Show you how to apply learning from past tests more broadly

    • Suggest a few impactful updates and tests to consider next

    Sometimes the fix isn't creative at all. For one national nonprofit, cutting load time between steps in the primary donor acquisition flow lifted conversion by 20%.

  • Does your video storytelling move people, and are they seeing it?

    Send me:

    • A few spots and social videos

    • Tell me where they run

    • What you want your key audiences to think, feel, and do when they see them

    I'll assess:

    • Their emotional impact

    • Whether your asks are supported by your stories

    • Whether they’re reaching the right people in the right places

    • Whether you’re inviting supporters in by sharing the human side of your mission and program impact

More health checks

  • Is your sustainer program built to grow?

    In your key messaging, I'll check:

    • Whether you make a clear, compelling case for monthly giving with tangible impact

    In your donation experience, I’ll check:

    • Whether giving monthly is easy

    • Whether one-time donors see a post-transaction upgrade lightbox that adds sustainers without losing immediate revenue

    • Whether your giving page UX makes giving one-time vs. monthly a clear choice, to avoid trust-breaking accidental signups

    And in your outbound channels, I’ll check:

    • Whether you’re retargeting key audiences to encourage them to upgrade to monthly giving

  • Are you asking supporters for what you need most?

    • Do your messaging, stories, and calls to action ask supporters to take the actions your organization needs to be successful?

    • Do your onramps lead to meaningful destinations?

    • Or are they dead ends with no meaningful impact or tangible connection to your mission?

  • Where is your giving leaking? Send me a donation page and a recent campaign that drives to it; I'll suggest three ways to raise conversion and monthly giving.

  • This is a simple checklist of important must haves for online conversion and user experience. There are many other checks to run, but these come first:

    • PageSpeed 90+

    • Apple Pay offered on the Giving Page

    • Automated accessibility check

    • Automated SEO and AEO check

    We can check anywhere that receives traffic you care about: your main website, giving platform, or another web property. You can use the findings to run the same checks everywhere else.

  • How effective and relevant is the handoff between the channels that drive interest and the channels that convert it?

    Send me a few drivers and converters, and I’ll give you my thoughts.

REQUEST A FREE HEALTH CHECK →