FREE HEALTH CHECK
Big Picture Marketing
Does your marketing live up to your mission? When you’re close to the work every day, it’s hard to see the big picture. This health check takes a fresh, high-level look at your marketing: who you’re trying to reach, what you need them to do, and why they should care.
Big questions
KEY INSIGHT
Teams can be dulled by past battles, constraints, and politics. Seeing the work through fresh eyes reawakens big questions like “Why should our audience care?”
The better the answer, the stronger the brand.
How this health check works
Your value proposition
Your key audiences, in order of priority
How you reach them today
What you need them to do
YOU’LL SEND
I’LL HELP
Take a fresh look at the big picture
Identify a few gaps and opportunities for improvement
Send you a short summary of findings, recommendations and next steps
Apply for a
Big Picture Marketing
health check
Tell me a little about your work and your team.
If I can help, I’ll send you a quick form to gather a few materials for my review.
More health checks
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Is your website converting the visitors you work so hard to attract?
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Does your video storytelling move people, and are they seeing it?
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Is your sustainer program built to grow?
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Where is your giving leaking?
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Are you asking key audiences for what you need most?
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Are the basics of online conversion in place?
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How well do the channels that drive interest hand off to the ones that convert it?
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Tell me a little about your work, and I’ll suggest the health check that fits best.
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