FREE HEALTH CHECK
Web Conversion
Is your website converting the visitors you work so hard to attract? Your campaigns, ads and emails all send people to your site. This health check finds where they drop off, and which fixes are most likely to win them back.
KEY INSIGHT
+20%
Sometimes the fix isn’t creative at all.
For one national nonprofit, cutting load time between steps in the main donor acquisition flow lifted conversion by 20%.
Source: Ask me about it 😉 →
How this health check works
Your key pages
Your conversion goals
Any recent experiments
YOU’LL SEND
Find the likeliest drop-off points
Apply past test learnings more broadly
Suggest impactful updates and tests to try next
Send you a short summary of findings, recommendations and next steps
I’LL HELP
Apply for a
Web Conversion
health check
Tell me a little about your work and your team.
If I can help, I’ll send you a quick form to gather a few materials for my review.
More health checks
-
Does your marketing live up to your mission?
-
Does your video storytelling move people, and are they seeing it?
-
Is your sustainer program built to grow?
-
Where is your giving leaking?
-
Are you asking key audiences for what you need most?
-
Are the basics of online conversion in place?
-
How well do the channels that drive interest hand off to the ones that convert it?
-
Tell me a little about your work, and I’ll suggest the health check that fits best.
Connect on LinkedIn
Based in Guilford, Connecticut
© 2026 Blackford Consulting