FREE HEALTH CHECK · FOR NONPROFITS
Sustainer Program
Is your sustainer program built to grow? Monthly donors are some of your most loyal supporters. This health check looks at how you make the case for monthly giving, how easy you make it, and how you invite one-time donors to upgrade.
KEY INSIGHT
71 > 43%
After a year, 71% of monthly donors are still giving. Overall, only about 43% of donors give again the next year.
Sources: M+R Benchmarks 2026, FEP
How this health check works
I’ll assess two parts of your program:
Do you make a compelling sustainer case with tangible impact?
Could you make that case more powerful and in more places?
Are you retargeting key audiences to upgrade?
YOUR KEY MESSAGING
Is giving monthly easy?
Do one-time donors see a post-gift upgrade lightbox?
Is the one-time vs. monthly choice clear?
YOUR DONATION EXPERIENCE
Apply for a
Sustainer Program
health check
Tell me a little about your work and your team.
If I can help, I’ll send you a quick form to gather a few materials for my review.
More health checks
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Does your marketing live up to your mission?
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Is your website converting the visitors you work so hard to attract?
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Does your video storytelling move people, and are they seeing it?
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Where is your giving leaking?
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Are you asking key audiences for what you need most?
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Are the basics of online conversion in place?
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How well do the channels that drive interest hand off to the ones that convert it?
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Tell me a little about your work, and I’ll suggest the health check that fits best.
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