FREE HEALTH CHECK
Video Storytelling
Does your video storytelling move people, and are they seeing it? A story that moves people is one of the strongest cases you can make. This health check looks at whether your videos land emotionally, support your asks, and reach the people you need.
KEY INSIGHT
1 > millions
People gave more after reading about one 7-year-old girl, Rokia, than about millions facing famine. Adding the statistics to her story reduced giving.
Source: Small, Loewenstein & Slovic
How this health check works
A few spots and social videos
Where they run
What you want key audiences to think, feel and do when they see them
YOU’LL SEND
Their emotional impact
Whether your stories support your asks
Whether they reach the right people in the right places
Whether you share the human side of your mission and impact
Send you a short summary of findings, recommendations and next steps
I’LL ASSESS
Apply for a
Video Storytelling
health check
Tell me a little about your work and your team.
If I can help, I’ll send you a quick form to gather a few materials for my review.
More health checks
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Does your marketing live up to your mission?
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Is your website converting the visitors you work so hard to attract?
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Is your sustainer program built to grow?
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Where is your giving leaking?
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Are you asking key audiences for what you need most?
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Are the basics of online conversion in place?
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How well do the channels that drive interest hand off to the ones that convert it?
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Tell me a little about your work, and I’ll suggest the health check that fits best.
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