FREE HEALTH CHECK
Drivers → Converters
How well do the channels that drive interest hand off to the ones that convert it? Every campaign hands its audience to a landing page, form or donation page. This health check looks at how well that handoff works.
Most A/B tests optimize drivers and converters in isolation. But often a bad handoff is the biggest problem.
One advertiser lifted conversion 66% by carrying their ad’s exact promise onto their landing page.
Source: KlientBoost
+66%
KEY INSIGHT
How this health check works
A few examples of your drivers: the emails, ads, etc. that drive interest and traffic
A few examples of your converters: the places where audiences land to convert their interest into the actions you need
YOU’LL SEND
WHERE
How effective your handoffs are
How relevant your drivers and converters are to each other
Send you a short summary of findings, recommendations and next steps
Apply for a
Drivers → Converters
health check
Tell me a little about your work and your team.
If I can help, I’ll send you a quick form to gather a few materials for my review.
More health checks
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Does your marketing live up to your mission?
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Is your website converting the visitors you work so hard to attract?
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Does your video storytelling move people, and are they seeing it?
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Is your sustainer program built to grow?
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Where is your giving leaking?
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Are you asking key audiences for what you need most?
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Are the basics of online conversion in place?
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Tell me a little about your work, and I’ll suggest the health check that fits best.
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